Rigid Containers – Whiteboard Animation

Firetree created a series of 4 short whiteboard animations.

Rigid Containers  needed a series of engaging animations to support their marketing strategy during the Covid-19 Lockdown. During the pandemic, Rigid Containers were working at full capacity to support the growing demand for packaging. Firetree looked as their marketing strategy and scripted a series of animations to take them through the lockdown period. Two animations were to be based on new machinery and the sustainability of their products and two animations to discuss how their company were supporting the community and wider product demand during the pandemic.

The animations were created over a period of 3 weeks with full script writing, professional voice over and music. Without the need to go out and film unique content, whiteboard animations were the perfect solution to create engaging media during the 2020 Pandemic.