Calmababy – Photography and Video Marketing.

Firetree was contacted to produce photography and video marketing for Calmababy Swim Centre in Peterborough.

Calmababy is a popular baby centre in Peterborough, the centre offers a welcoming and relaxed place for parents and children to spend time together and share a wide range of activities together and enjoy a wide range of activities and classes they offer. Calmababy boasts a swimming pool and classes that range from pregnancy yoga, birthing education, aqua natal yoga and a full range of swim sessions from infant to school age.

Firetree was contacted to produce visual marketing material, with both photography and video for their new website and branding. Calmababy has undergone a re-brand and a new shift in identity. Their logo ‘Calmababy’ with the strapline ‘swim, massage, yoga’ changed to feature new calming colours and a new strapline of ‘happiness is’. It was important for Calmababy that the imagery didn’t simply focus on teaching and education, it was essential that the imagery captured their new branding emphasis on ‘What Happiness Is’ so not simply to illustrate the range of classes they offer but an emphasis on parental bonding, child and parent relationships and the emotive response children express through the training and tuition. This is something that they could not obtain with stock photography. The centres focus and teaching ethos needed to come through the parents and children they work with to reinforce their identity and give further credibility to their centre’s identity.