About Firetree:

At Firetree we have a team of professionals on hand.

The Right People for your brand

Kyra and Roy Williams are a husband and wife team with combined experience of over 40 years in broadcast television.  Firetree Visual Media brings together broadcast media with contemporary digital marketing to deliver professional branding to businesses wanting to raise their visual profile.

We work with a team of professionals, delivering not simply photography and video but graphic design, aerial photography, video and 360VR Tours.

Here is a little information about the people behind our brand.

Kyra was taught film photography from a young age by her father (Phil Monk FRPS) an award winning photographer and Fellow of the Royal Photographic Society. During her degree studies at Goldsmiths College London Kyra found herself photographing the MA film shoots and fell in love with film.

Kyra graduated from Goldsmith’s in 1996 with a BA First Class Honours degree in Media and Communication with a film specialism having co-produced, directed and edited short films and studied all aspects of contemporary media and studies into the influence, effect and application of film, radio, photography, television and journalism.

During the following years, Kyra worked in Soho edit suites starting work as a runner and training as an assistant editor under senior film and commercial editors to become a freelance editor. Kyra’s history reel included documentaries on Damien Hirst (“Life, Death and Damien Hirst” South Bank Show – Dir. Roger Pomfrey) and UB40 (60min Documentary 25 Year History Dir. Roger Pomfrey) and music videos for a range of artists including Fun Lovin’ Criminals (Gay Night, Dir. Andy Morahan), Blue (“All Rise”, Dir. Andy Morahan), Holly Vallence (“Kiss, Kiss” MTV Award, Best Editor, “Down Boy”, Dir Tim Royes), SClub 7 (‘Never Had a Dream’, Dir. Andy Morahan), Danni Minogue (“Under Pressure” Dir. Phil Griffin), Melanie C (“Yeah”, Dir. Phil Griffin), to name a few.

Kyra left London in 2007 and moved to Market Harborough and established Firetree Photography, at the time, a ‘temporary’ business to concentrate on family commitments. Over the following years Kyra documented hundreds of weddings and photographed families and children while bringing up her three children. Having established Firetree as a successful business Kyra decided not to return to London and set up Firetree Visual Media to concentrate on business media production. Bringing her broadcast experience and training in film and media, Kyra now produces, directs and edits a wide range of business media for business marketing and internal communication.

Roy Williams started working in the Film and TV industry 32 years ago, initially working as an Assistant Editor then as an Assistant Director mainly on pop videos. He worked on hundreds of acts including Paul McCartney, Genesis, Manic Street Preachers and countless others as well as short films and documentaries.

Roy returned to editing in the late 90s following his degree in Media and Communications at Goldsmith’s University where he graduated with a First Class Honours. Roy has  been a freelance TV Editor for the last 21 years. Recent projects include five series for James May for both Amazon and the BBC, programmes for EastEnders (Secrets of The Square), Children in Need, travelogues featuring Ricky Tomlinson and Ralf Little (Very Northern Road Trip) and Greg Wallace (Britain’s Home Truths), Tyson Fury (The Gypsy King) as well as many more documentaries and factual entertainment programmes. Under current Covid restrictions Roy works remotely from home in Market Harborough.


Firetree draws on a team of experienced and talented freelance professionals including animators, script writers, videographers, photographers, voice-over artists, drone operators and graphic designers for a wide range of creative projects.


Our mission is our dedication to communicate creatively and effectively through visual media to bring creative ideas to life.


We always have a space on our productions for student assistants. We want to help anyone looking for a career in the media by offering work experience. If you would like to find out more, get in touch.


With Firetree Visual Media you've got an established team on hand who understand your business and know how to get you noticed. You'll get consistent communication, tone and branding. We can provide creative, imaginative media and work not just with individuals but with marketing directors to support their branding objectives.


All our productions are fully risk assessed, insured and are 'Covid-Safe'. We have worked on many projects during the pandemic in a range of situations including working factories, retail outlets and alongside the general public with strict Covid-Safe measures in place. We have the experience to organise productions efficiently and safely.